The skeptic who wants to believe...

When a visitor enters your *sales* site, there are two very strong forces fighting each other in his/her mind.

1. Skepticism
2. Desire to believe

Think about it. Why else would the majority of people go out of their way to look for what you are offering, if they didn't want or need it? They're hoping you'll have the best solution to their current unsatisfactory situation. Whether it's repairing bad credit, adding subscribers to their ezine, soothing a teething baby, or even a recipe to impress their mother-in-law.

Do you have what they need to fix this? Because they *want to believe* you have a solution to fix it NOW.

At the same time, the thoughts of getting ripped off, finding a better price, and not receiving the desired results quick enough is eating at their thoughts.

What can you do? Give them proof that what you say is true. Make it *impossible* for your prospects to decline.

Quick example...

If you're looking to add more subscribers to your ezine in a short time *without* having to write articles, buying co-registration names, ezine ad swaps, or spamming, take a look at this simple page.

You get 5 no-nonsense techniques to add 1,000 new subscribers in a week, shown to you in 5 easy to follow step-by-step videos for less than $20... PLUS, if you don't add at least 5,000 subscribers in the next year, you get your money back and keep everything for free.

• The product solves a problem
• The product is immediately delivered via download
• The cost is much below the value of the desired results
• They give you 12 months to try it risk free

19 bucks is a total steal for the desired outcome:

• You will make more money from promoting to your quickly growing, highly responsive list.

See it for yourself. If you're in the market for adding subscribers to your list... or even if you're just starting an ezine, you'll find this is definitely a 'you-can-only-win' deal.

Your visitors *want* you to solve their problems. Your job is to have the solution for them to get the desired results, and to help them overcome their skepticism.