"Just For Men" - Hair Dye? Or Life Rejuvenator?

Having a place in my heart for all things marketing, I clip and save ads from mags that I get a kick out of (along with some losers to remind me what NOT to do).

I was just looking through my "goodie" folder when I came across the Just For Men haircolor advert:

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The PROMOTION

A New Title
A Bigger Paycheck
Easier Times Ahead.

(Picture of man embracing his wife/girlfriend/mistress... she's flashing a smile that would otherwise be absent, if it weren't for her beau's beautiful dark brown mane.)

Was It Just For Men?
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Now, that's a benefit-rich advert if I've never seen one! So, I checked out their website, curious whether if they're just as entertaining on the web.

Wow.

From dating advice (Love life without draining your pockets) to job interview tips (Negotiating an excellent compensation package)... Just for Men isn't just haircolor, it will transform you into the most successful and desirable man ever to grace this earth.

How can you apply this technique to YOUR marketing?