"Google Cash" case study
Google Cash by Chris Carpenter"Google Cash Shows You Step by Step How, in Your Spare Time & Without a Website, You Can Earn Thousands Every Month with Google AdWords & These Innovative Concepts."
This really *is* a complete "how-to" for running Google AdWords campaigns. Chris gives you real-life examples, ideas to get your creative juices flowing, and you don't even need a website to start making money.
I had no interest in Google AdWords, but after reading this, I've decided to put together my very first campaign. I won't even add my own twists to it, just to see how effective his step-by-step is for those who are "creatively challenged".
Results will be posted in the Internet Marketing Support Network.
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May I add a few things?
I got the book a few weeks ago. Read. Applied. Had trouble. Moved, shook, changed. Still trouble. Then did what I should have before. Searched for "google adwords."
Found the pieces.
Andrew over at page-zero.com has the original manuscript that ad-words cashed in on.
And man is it chalked full of INCREDIBLE help.
The amazing thing is the difference in the content. You can tell who is an internet marketer and who is a researcher first then marketer.
(If you have played with Google adwords you will know what I am talking about.)
Then I found another neat help:
http://sherpastore.com/store/page.cfm/2069
More good info.
READ the faqs at google adwords before playing.
There is some information that is contained that is crucial and is found in NO OTHER resource.
For instance:
I ran a campaign with Netflix.com. Neat concept. They ship movies using the internet as the customer purchase interface. No lines.
I put up some ads with specific movies and then played with obscure keywords.
Then I thought, "hmm..I wonder what the keyword 'movie' goes for?"
Turns out it was fairly cheap and within my mathematical model.
Problem is that it was a bit generic and my clickthrough rates dropped below what google says is ok (5 per thousand I think).
So they slowed all my campaigns. That is in their fact. It slowed all 9 of my campaigns and all my variations. All because I was playing with one account.
Also, if you get a poor clickthru rate and change it 3 times after google flags you then you get charged another 5 bucks.
Just some thoughts...
Posted by: Jonathon on August 2, 2003 09:20 PMI too had my campaigns slowed down. All ad groups for what spefically they dont tell you. Google just says "some keywords" are slowing your campaign down. Not sure what the best strategy is. To start out with a few key words or start with large numbers of key words
Posted by: articus on December 14, 2003 12:56 PMListed below are links to weblogs that reference '"Google Cash" case study' from A Marketing Chick Diary.
