Check out the following headlines and tell me which one you think proved to be more effective:

Sample A:

Discover 22 Powerful ‘Hot Buttons’ To Instantly (and Ethically) Persuade Customers To Buy NOW…Buy More…And Continue Buying, Well Into The Future…

Secret Tactics To Double, Triple, Even Quadruple Your Profits Overnight!

Sample B:

Discover 22 Powerful ‘Hot Buttons’ To Instantly (and Ethically) Persuade Customers To Buy NOW…Buy More…And Continue Buying, Well Into The Future.

Secret Tactics To Double, Triple, Even Quadruple Your Profits Overnight!

Did you catch the small difference in the headlines? Surprisingly, it wasn’t the wording itself, but the period vs. ellipsis [...].

Most of us have been taught to stop reading when we see a period. However, the ellipsis draws you to continue to the next sentence… and the headline in “Sample A” motivated readers to keep reading.

I’ve started an A/B split to test this on some of my niche sales sites… if you’ve tested this element, what were your results?

I was just looking through my “goodie” folder when I came across the Just For Men haircolor advert:

—–
The PROMOTION

A New Title
A Bigger Paycheck
Easier Times Ahead.

(Picture of man embracing his wife/girlfriend/mistress… she’s flashing a smile that would otherwise be absent, if it weren’t for her beau’s beautiful dark brown mane.)

Was It Just For Men?
—–

Now, that’s a benefit-rich advert if I’ve never seen one! So, I checked out their website, curious whether if they’re just as entertaining on the web.

Wow.

From dating advice (Love life without draining your pockets) to job interview tips (Negotiating an excellent compensation package)… Just for Men isn’t just haircolor, it will transform you into the most successful and desirable man ever to grace this earth.

How can you apply this technique to YOUR marketing?

Here’s what you do…

Make your visitors feel they’re spending their money on *THEMSELVES* and not on you, your company, product, or service.

When was the last time you purchased something because you wanted to support the company or the employees behind it? No matter what you do, you do it because it makes *you* feel good in some way.

• You buy a cell phone because it makes life easier for you… your friends and family will be impressed by the slick look and advanced features… it gives you a sense of security.

• You buy a car to get you from point “A” to point “B”… your neighbors, friends, and family will be impressed by your new toy… it makes you feel good about earning enough to invest in such a luxury.
• You purchase perfumes and cologne to make you smell sexy… make yourself feel attractive.
• You donate to charities to feel like you’ve helped people in need… to rid of the feeling of guilt that you’ve got more than others… to feel good about yourself.

You see? You can do this with pretty much anything. It all comes back to how good it makes you feel. Everybody is like that (including moi). It’s not being selfish… it’s being human : )

When you write your sales copy, don’t focus on you or your company – even your product or service… your prospect wants to know how you will make them feel good about themselves, their lives, and their situation.

That’s all for today… how about I give you $200 worth of kick-butt marketing advice free of charge : )