Marketing Genius, Dan Kennedy, very briefly mentioned in one installment of his “No B.S. Marketing Letter” that one small omission in the headline increased comprehension by 10%!
Check out the following headlines and tell me which one you think proved to be more effective:
Sample A:
Discover 22 Powerful ‘Hot Buttons’ To Instantly (and Ethically) Persuade Customers To Buy NOW…Buy More…And Continue Buying, Well Into The Future…
Secret Tactics To Double, Triple, Even Quadruple Your Profits Overnight!
Sample B:
Discover 22 Powerful ‘Hot Buttons’ To Instantly (and Ethically) Persuade Customers To Buy NOW…Buy More…And Continue Buying, Well Into The Future.
Secret Tactics To Double, Triple, Even Quadruple Your Profits Overnight!
Did you catch the small difference in the headlines? Surprisingly, it wasn’t the wording itself, but the period vs. ellipsis [...].
Most of us have been taught to stop reading when we see a period. However, the ellipsis draws you to continue to the next sentence… and the headline in “Sample A” motivated readers to keep reading.
I’ve started an A/B split to test this on some of my niche sales sites… if you’ve tested this element, what were your results?
About the Author...
Carmen Sakurai (aka "Marketing Chick") is an Internet Marketer, Web Designer & Developer, and a Social Media & Relationship Marketing Addict. You can connect with Carmen via Twitter and Facebook.
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