If you manage an opt-in list of your own, have you noticed a difference in response rate between readers subscribed for a year or more, compared to newer subscribers?
I haven’t tested this yet, but, it’s the next on my ‘improving my ezine’ to-do list… comparing the open/response rates between new and older subscribers.
Should I expect a big difference, or any at all? Are ‘older’ readers more inclined to file away your messages for later? Only my results will tell!
About the Author...
Carmen Sakurai (aka "Marketing Chick") is an Internet Marketer, Web Designer & Developer, and a Social Media & Relationship Marketing Addict. You can connect with Carmen via Twitter and Facebook.
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