I got the book a few weeks ago. Read. Applied. Had trouble. Moved, shook, changed. Still trouble. Then did what I should have before. Searched for “google adwords.”

Found the pieces.

Andrew over at page-zero.com has the original manuscript that ad-words cashed in on.

And man is it chalked full of INCREDIBLE help.

The amazing thing is the difference in the content. You can tell who is an internet marketer and who is a researcher first then marketer.

(If you have played with Google adwords you will know what I am talking about.)

Then I found another neat help:
http://sherpastore.com/store/page.cfm/2069

More good info.

READ the faqs at google adwords before playing.

There is some information that is contained that is crucial and is found in NO OTHER resource.

For instance:

I ran a campaign with Netflix.com. Neat concept. They ship movies using the internet as the customer purchase interface. No lines.

I put up some ads with specific movies and then played with obscure keywords.

Then I thought, “hmm..I wonder what the keyword ‘movie’ goes for?”

Turns out it was fairly cheap and within my mathematical model.

Problem is that it was a bit generic and my clickthrough rates dropped below what google says is ok (5 per thousand I think).

So they slowed all my campaigns. That is in their fact. It slowed all 9 of my campaigns and all my variations. All because I was playing with one account.

Also, if you get a poor clickthru rate and change it 3 times after google flags you then you get charged another 5 bucks.

Just some thoughts…