Customer Focus Calculator
Do the words you use on your website tell your visitors that you are talking mostly about them and their needs, or are you just singing praises about yourself? (Credit goes to Seth)
Check your customer focus rate.
2 comments:
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This was very useful, Carmen. I just sent the first few paragraphs to my former client–the one I’d tried, unsuccessfully, to convince of this very thing. When people come to a site, they need to know where they are so they can determine if that’s where they want to be. But “who I/we are” can be done very quickly. After that, “what I/we can do for you” should come next.
As an educator, I’ve run into the exact same problem, though in a different context. “Instructional objectives” are SUPPOSED to be the basis of a lesson plan or curriculum. They indicate what THE STUDENT is supposed to be able to do as a result of the instruction. Yet, if you look at most lesson plans, the focus on what they teacher is going to say and do–NOT what the students get out of that.
The same principle can be extrapolated to many other facets of life, including relationships. In the beginning when people are “in love,” they often focus on the needs of the other person. In time, however, they tend to shift over to their own needs and then one day wake up wondering what went wrong in their relationship. Duh!
I asked Jason Cain (and he side-stepped the answer, devil man) where the line is between the business person’s needs and the customer’s. It seems that there needs to be a balance between the two. I, as the business person cannot meet your needs if I’m not, simultaneously, trying to meet my own. Where does win-win and synchronicity fit in? I would suspect you would have a very interesting and likely, enlightening answer to that question.
BTW, don’t be such a stranger!
Very interesting and very true…something a lot of people never thing about. Can’t see past the “ego”.